Marketing Plan For A Global Business Essay - 1585 Words

INTRODUCTION This is the first Masters level and business focused class I have ever taken. Most topics are completely new to me, although there have been a number that have peaked my interest, for the most part this materiel is all new. The concept of incorporating a global focus into one’s business plan seems practical since today’s age of technology is expanding the reach of all but few businesses. To focus strictly on the domestic possibilities limits a businesses’ potential and minimizes the broad reach of resources that a global environment offers. Prior to this class I did not realize how many advantages are associated with a global outlook. The following are some of those advantages: managers and entrepreneurs have access to a larger talent pool for possible employment; natural resources are abundant both labor and supply; the possibility for growth is enhanced; and with that comes the possibility for increased profit. In order for entrepreneurs and managers to r eap the benefits of a global business, they must first structure a business plan based on their strategic vision to incorporate a more globally focused business process. When venturing into uncharted waters such as the global market or foreign investment, there are a number of pitfalls related to cultural variations that can derail even the most successful of domestic companies. Therefore, it is imperative for managers and executives to develop a globally focused business plan based off of stringentShow MoreRelatedToyota Motor Corporation: SWOT Analysis and Development of a Marketing Strategy1261 Words   |  5 PagesMarketing Strategy for Toyota Motor Corporation: Toyota Motor Corporation can largely be regarded as a success story because the firm has personified the success of Japanese automakers in the global auto market. Based on an analysis by the Economist Intelligence Unit, the company has developed to become a constant leader in customer satisfaction (Toyota Motor Corporation A Success Story par, 1). The increased customer satisfaction emanates from the fact that Toyota has lent its name to the ToyotaRead MoreWalt Disney Company1407 Words   |  6 Pagesannually since 2003, whereas global gross domestic product has grown at only 2.5% to 5% annually. Global marketing has become necessary for an organization’s survival and The Walt Disney Company (Disney) has been a pioneer in global expansion. Disney was founded in 1923 and is one of the largest media and entertainment corporations in the world consisting of theme parks, film and record brands, and licensed character brands. 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This paper will critique the following article â€Å" Global MarketingRead MoreGlobal Business Environment: Interview With IKEAs Senior International Manager1139 Words   |  5 PagesRunning Head: GLOBAL BUSINESS ENVORINMENT Global Business Environment Interview Introduction The business personal interviewed for this paper is Mr. Jeff Anderson, who has been in the international business for more than a decade. Mr. Jeff is the senior International manager at IKEA and is working with IKEA since last 10 years. He often visits different countries that have IKEA stores; and has been to Europe, Middle East, North America, Australia and United Kingdom. IKEA is recognized asRead MoreThe Principles Of Global Marketing1632 Words   |  7 PagesThe principles of global marketing Introduction Global marketing, which is a theory about the worldwide merchandising strategy, establishes the basement of marketing. 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And to identify their current marketing tactics and the marketing opportunities that can be applied. New Zealand Merino business had encounter numerous challenges before it became a producer of merino fabric with high grade quality and gain a recognize on its brand in local and international market. This achievement of the organization in previous years isRead MoreInternational Marketing Ch 1 Essay1693 Words   |  7 Pages1 The Scope and Challenge of International Marketing Discussion Questions |1. |Define: | | | |International marketing |Foreign uncontrollables | | |Controllable elements |Marketing relativism Read MoreBenefits Of Entering The Global Market Is At The Annual Pet Products Trade Show926 Words   |  4 Pagesoutside their country. Companies selling in global industries, however, have no choice but to internationalize their operations (Kotler Keller, 2012). Eventually, Caninantics will provide this product on the global market. Marketing this product abroad will not come easily. Making the decision to go abroad requires the managers to define marketing objectives and policies. Additionally, Caninantics needs to determine which and how many global markets to enter. Caninantics will do this gradually

Technology And Its Effect On Education Essay - 2079 Words

Nowadays, the implementation of technologies in education can be seen not only in tertiary institution, but also in primary and secondary. Technology is seen as an important tool in today’s world where most of the affairs such as business, education and networking are done using technological devices. Malaysia, being a developing country, is trying to keep the pace with other advanced countries like the United State of America, Canada and Japan in which the Government are trying to implement an innovative education system by encouraging the application of technologies devices in school. Since the past decade, Malaysia has spent more than RM6 billion in providing education initiatives such as Smart Schools but, the usage of ICT in the classroom still has not improved (MoE, 2012). Nevertheless, changes occur over time and this implementation experience its struggle in ensuring the effectiveness. In order to make it a success, there are many aspects that need to be taking into ac count. In order to incorporate the technology in schools, the Government cannot disregard the views from teachers, students and also parents. It is because they have their own influences on this implementation. This essay will discuss the implementation of technology in Malaysia classrooms and the challenges that are being experienced and ways to overcome it in the future time. Learnings needs and the current conditions The context of the implementation of the technology is in boarding schools inShow MoreRelatedThe Effects Of Technology On Education1377 Words   |  6 Pages Amidst the past several decades technology has become a crucial organ, advancing our world to great discoveries and knowledge. It has opened doors to what some may have found impossible only one hundred years ago, but the progress of technology seems to have run into a road block. Inadequate education of high school graduates and suffocation of creativity has become a problem all over America. Technology has contributed by hindering our ability to retain information, stalling progression inRead MoreThe Effects of Technology in Education3250 Words   |  13 PagesCheng Chang Burgess Olivia ENG 60 26 July 2012 The Effects of Technology in Education Modern technology has penetrated every aspect of our lives and made great impacts on our daily activities, especially in the area of education. The continuous infusion of technology in education has become an unchangeable tendency. Given the increased use of technology in education, much research has been done on the value of technology in education. However, none of the studies have answered all of the questionsRead MoreTechnology And Its Effect On Education10000 Words   |  40 Pagesefforts in innovation, the rise of technology and the consistent changing of pedagogy, a range of studies have recently shown that students may be exiting the schooling system because of the disconnect between this system and the new digital world which ‘digital natives’ (ref) have become accustomed to in their formative years. A number of papers have pointed to the disconnect, disassociation and discontent of students and their perception of the provision of education and its quality in relation toRead MoreEffects Of Technology On Education824 Words   |  4 PagesIs technology a horrible thing to use in the education environment? Some schoolboards would like to see their school’s test scores ranking increase each year. When the test score ranking increase, it will allow some new teachers and scholars to join their school district. 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I then debate the use of technology and itsRead MoreTechnology: Its Effect on Education Essay1087 Words   |  5 PagesEducation is â€Å"The act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life† (Education). Technology comes in many forms including the Internet. It can be used in many different ways, one being educational purposes. Throughout history, technology has had an effect on Education; examples of this are the Internet, online courses, the use of tec hnology in class, and with theseRead MoreTechnology s Effect On Education1994 Words   |  8 PagesTechnology’s Effect On Education Technology in the past decade or so has significantly grown but the question many linger in their mind is, is technology having a positive or detrimental effect on education? 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She was the first immigrant to come to that United States immigration station, but she was certainly not the last. According to the U.S. Census Bureau (2000), 28.4 million of the 285.2 million US residents in 2000 were foreign-born. With such a large amount of our population being foreign-born, the

The Italian Renaissance - 1228 Words

The Italian Renaissance was a time for great cultural change and achievements, which began in Italy approximately during the 13th century and lasted up until the 16th century. It marked the transition between the Dark Ages and Early Modern Europe. The European Renaissance originated in Central Italy, and centered in the city of Florence.i The distinctive characteristics of northern Italian states such as art, literature, philosophy, and culture produced an atmosphere of learning and artistic expression. Many historians believe The Middle Ages ended after the fall of Constantinople and the end of the Hundred Years’ War between England and France.ii Europe was starting to take shape with regions in Northern Italy evolving. With this came†¦show more content†¦This had been happening since the Crusades, which is why Italy held much more wealth during this time than other parts of Europe. Italy also had a relationship with the Ottoman Empire, as they were trading partners. The ottoman empire significantly influenced the Italian Renaissance. This empire encompassed parts Africa, Asia, and Europe. Ottomans were an economic powerhouse. They were experiencing an Islamic Golden Age which meant they were on a serious pursuit of knowledge. They developed and researched subjects such as Mathematics, Science, and Astronomy. So as Italians reestablished trade they were exposed to the new ideas of the Middle East. This acted as a natural Segway to the Italian Renaissance. Feudalism never flourished in Italy. Italy was more urban whereas the rest of Europe was still rural. Money was made through trade and commerce instead of farming. Cities were the place where people exchanged ideas and the site of an intellectual revolution. This is where people would interact with one another and admire art and architecture. The class of people who most benefitted most from this were the merchants. During this time merchants had few opportunities to expand their business due to Italy being tightly packed. They could not franchise and build new businesses so they pursued art. What they got out of that was paying people to create. This led to a wealthy merchant class in each Italian city-state. Their wealth soon lead to them dominating politics.Show MoreRelatedThe Italian Renaissance And The Renaissance1424 Words   |  6 PagesThe Italian Renaissance was an explosion of art, writing, and thought, that roughly lasted between 1300 to 1600. In this time each citizen, countrymen, or villager had and performed different jobs and careers. Humanism the study of Greek and Roman writings, art, and architecture, initially jump started the Renaissance, and the need for art. Artists now were inspired to use life like art and linear perspective, so art seemed and was more realistic. The start of the Italian Renai ssance was theRead MoreThe Italian Renaissance And The Renaissance1158 Words   |  5 PagesThe Renaissance period is known for the revival of the classical art and intellect born in ancient Greece and Rome. The Renaissance is also a time that is marked by growth, exploration, and rebirth. The Italian Renaissance started in Florence and progressively made its way into Venice and then into the great city of Rome. During the Renaissance, Rome was home to some of the renowned works of art and the finest architectural masterpieces in the world - too many that still holds true today. Along withRead MoreImpact Of The Italian Renaissance1387 Words   |  6 Pagesdisappearance of the Roman Empire, the Italian Renaissance was introduced to the European culture. The Italian Renaissance was the revival of the Greek and Roman cultures in forms of art, education, and literature. 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Business and Management in Woolworths

Question: Discuss about the Business and Management in Woolworths. Answer: Introduction: Woolworths is amongst the top-notch retailer in Australia. Along with Coles, this company accounts for catering nearly 70% of the entire Australian market. The main aim of Woolworths is to be amongst the leaders in the supermarkets by keeping their customer happy and content (www.woolworthsgroup.com.au, 2017). In order to sustain and progress in the business any company must try to have a strong corporate entrepreneurship and innovative business model. According to Hsu, corporate entrepreneurship is the process through which any established business develops new ideas to directly influence the productivity and outcome of the company or organization. Through corporate entrepreneurship, competencies of core operation and improved technologies any organization tries to come up with innovative ideas that can help them sustain in the business (Hsu et al., 2014). Through this report, initially the background of the company has been briefly discussed followed by the theories, which speaks about the role of entrepreneurship and innovation in the business. The report ends with the impact of innovation and a concluding discussion on the entire findings about the importance of innovation and entrepreneurship in the business established by Woolworths. Background of Woolworths: Woolworths falls under the retail industry and one of the largest supermarket chains of Australia. In Australia, there are nearly 980 stores of these brand-employing 111,000 employees. It is engaged in selling grocery items, fresh foods, dairy products, cookware, home-ware, clothes, accessories and every other possible stuff needed in daily life. Reason for Taking up Innovation Entrepreneurship: According to the report published in a leading Australian daily, Woolworths has faced its first and dramatic loss within their 23 years span of business. The company lost around $1.235 billion in the FY 2015-2016. The loss came from their sale of petrol and food items (www.news.com.au, 2016). According to Brad Banducci, the loss occurred as an effect of some internal changes in investment decision, which the company had taken up as a necessary measure of restructuring the same. This background induced to think and construct this report on the need and impact of entrepreneurship and innovation of the company. Theories and its Application by Woolworths: There are several theories relating to entrepreneurship and strategies of a supermarket. The term entrepreneurship is dynamic in nature in the sense that it evolves out of the need to survive, to compete and to win over others. It is a metamorphosis of the past and present strategies having socio-economic, psychological and cultural aspects (Methner, Hamann Nilson, 2015). Few famous theories have been put forwarded by Schumpeter regarding innovation, Mark Cassons theory of entrepreneurship and Knights theory of entrepreneurship have been discussed along with its implementation of the theory by Woolworths. Schumpeters Innovation Theory: According to Schumpeter, in order to develop in business a company or organization must try to look for opportunities to bring innovation in their business strategies through creativeness. In order to do this, the organization may introduce new products in the market, it can enter a new market, try to find out new sources for acquiring raw material and introduce new technologies to improve the production procedure of the company (Bento, 2014). Application of Schumpeters Theory by Woolworths: The largest retailer of Australia has always kept its customers as their first priority. It is the customers demand that makes the company the industrial giant. Along with the advancement of technology, Woolworths tried to set up innovative ways of shopping within their in-stores of Australia. The research and development team of this retail store recognized that its customer faces a loss of their valuable time while standing in the queues for billing up their products. Hence, the company has started up a new system of billing on the go, whereby after picking up a product and scanning its barcode through their mobile, the customer gets their products billed (Biddle, 2016). Also, many people, especially the office-goers and the bachelors face problems in choosing up healthy food products. In order to solve this problem the company has used in-shelf LED lighting whereby by clicking on a iPad kept in front of the shelf, the customers gets to know the food to pick up. They can also mail some healthy recipes from the iPad to their personal mail id (www.dailytelegraph.com, 2017). Mark Cassons Theory of Entrepreneurship: According to Mark Casson, an entrepreneur should possess 4 qualities namely, motivation, judgmental, co-ordination and imagination. An entrepreneur must be motivated by his own self-interest that will drive him towards success. An entrepreneur must also possess the capability to take up necessary decisions and allocate the scarce resources optimally with an imagination of future success (Casson, 2014). Application of Cassons entrepreneurship theory: Another strong decision has been taken up by the retail store is to promoting their existing MD of Food Group of Woolworths as the CEO of the company. Mr. Brad Banducci, who has been promoted as CEO has a long term experience of 25 years working under the retail industry. As per the statement of Woolworths chairperson Mr. Cairn, the company in future is going to re-invest in their traditional supermarket business and focus more on their customer satisfaction (www.dailytelegraph.com, 2017). This change of the CEO indicates the application of entrepreneurship theory whereby the competent candidate has been given the duty to bring in innovation through his entrepreneurship qualities. Knights Theory of Risk and Uncertainty: According to the theory put forward by Knight, the entrepreneur should also have the capability to undertake risks in order to succeed in their business (Frank, 2013). Without any risk, the company cannot expect to gain a large amount of profit. Application of Knights Theory by Woolworths: In both the above-mentioned process, the company has been taking risks with unknown outcome. But these risk factors are minimal when compared to a new strategy that has been proposed by Woolworths. According to another news channel, the giant retailer has established a Food Innovators Centre in its HQ in Sydney. The establishment and running cost of this centre moves to millions of dollar. Under this centre, Woolworths is going to promote products from its own brand. Highly efficient cooks using latest technologies and gadgets are going to prepare food, provide cooking classes and sent their recipes to the test centers where customers feedback will be taken up. As opined by Brain Walker, establishment of this centre right within 6 month after their major loss indicates the fact that the company is not ready to give up an inch of their market to others but to fight back and make their grounds stronger (www.news.com.au, 2016). Impact and Expected Outcome of this Innovation and Entrepreneurship: Mr. Caim opined that the company is going to improve the existing pricing strategies, re-invent their product lines and try to enhance the perceived value of their share-holders in order to come back in the business line. According to an Australian news channel, the top-notch super-market is trying to put a revolutionary change in their shopping system whereby their customers are going to save their valuable time and effort of visiting the super-market by themselves. Trying to come-up with such an innovative idea requires a lot of imagination and research on the problems faced by people in the existing system (Frank 2013). They have planned to bring down their supermarkets at the public places like train station whereby people can collect their necessary goods while returning from work. They plan to install the click and collect facility in the stations The innovative ideas that have been proposed by Woolworths and discussed through this essay have just been implemented. The resultant effects are yet to arrive after the company passes through a span of minimum 6 months of implementation. However, the reaction of the customers as observed and judged by the in-store RD team shows that customers are happy to have their time saved through the billing on the go method. On other hand, a lot of customers felt very happy by the in-store LED system which helps them to choose the correct ingredient for their favorite dishes. People even started appreciating the organizations effort to establish click and go selling techniques. However, the true impact and companys trial to gain back its ground can only be accessed after completion of a year by looking at the financial statement of this retail industry. Conclusion and Recommendation: The dramatic yet huge loss faced by Australias second largest retail store after Coles, has motivated in taking up the topic of entrepreneurship and innovation within the organization. Findings suggest that the top-level managers and directors were quick in taking up few drastic changes within the company. They never lose their courage instead had the guts to fight out and come up with innovative ideas which can help them in regaining their position. However, from the report it has also been observed that the company had been paying a lot of attention to its daily food items, groceries and dairy products. From this scenario it can be recommended that the company which was once engaged in selling hardware products should re-think and try to open up their closed section once again. The section of Woolworths that once dealt with hardware and home furnishing and improvement closed that section after it faced a loss of A$ 1 million. Loss is just a part of the business swings and hence can be overcome with perseverance and a proper vision. Hence, after the company establishes their strong foot in their business, it is advisable that they should try to open up their hardware section once again. References: Bento, P. (2014). Competition as a Discovery Procedure: Schumpeter Meets Hayek in a Model of Innovation.American Economic Journal: Macroeconomics,6(3), 124-152. Biddle, I. (2016). The Wesfarmers/Woolworths duopoly war: The Bunnings vs. Masters battle.Busidate,24(3), 3. Casson, M. (2014). Entrepreneurship: a personal view.International Journal of the Economics of Business,21(1), 7-13. Chung, F. (2016). Woolworths unveils $1.235 billion loss. NewsComAu. Retrieved 18 January 2017, from https://www.news.com.au/finance/business/retail/woolworths-unveils-1235-billion-loss/news-story/5a6cd1f33658f536b47d95b305c5bc67 Frank, K. (2013). Risk, uncertainty and profit. Methner, N., Hamann, R., Nilsson, W. (2015). The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. InThe Business of Social and Environmental Innovation(pp. 87-104). Springer International Publishing. Our Brands - Woolworths Group. (2016). Woolworthsgroup.com.au. Retrieved 18 January 2017, from https://www.woolworthsgroup.com.au/page/about-us/our-brands/ Woolies cooking up a big comeback. (2017). Dailytelegraph.com.au. Retrieved 18 January 2017, from https://www.dailytelegraph.com.au/news/nsw/woolworths-reveals-a-customer-driven-food-innovation-centre-at-bella-vista/news story/95212187919a8ed5e36d5e9e90929692 Hsu, C. C., Tan, K. C., Jayaram, J., Laosirihongthong, T. (2014). Corporate entrepreneurship, operations core competency and innovation in emerging economies.International Journal of Production Research,52(18), 5467-5483. (2016). Retrieved 18 January 2017, from https://www.news.com.au/finance/business/retail/are-woolworths-and-coles-about-to-give-us-innovation-we-actually-want/news-story/e83c288057efff4cb2e2bbdf9caa0ab8